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• Advertising spending 22% higher in Q1
  17 April 2010
  The quarterly figure marked a return to the level seen just prior to the economic downturn and was a fifth higher than the RM1.37bil recorded in Q1 2008. Market research firm The Nielsen Company Malaysia, which provided the data...
• Experts Unleash Web 2.0, The New Marketing Power!
  16 April 2010
  crowdsourcing and other new interactive Web 2.0 tools to connect and define themselves. The world is collaborating on a scale never seen before; customising information on Wikipedia, sharing videos on the million-channel YouTube, ...
• Putra Brand Awards honours top 86
  28 March 2010
  They were chosen from among public-listed companies, local brands and SMEs which were identified and shortlisted based on 20 categories such as Apparel and Accessories, Automotive, Beverage – alcoholic and non alcoholic, Commu...
• Strategic Brand Creations Crucial For Malaysian Companies To Go Global
  26 March 2010
  KUALA LUMPUR, March 24 (Bernama) -- Strategic brand creations will be more crucial for Malaysian companies to be players in the global market as the nation moves into the next phase of development and further integrate with the ...
• Malaysiakini wins top media brand award
  26 March 2010
  Malaysiakini was picked as one of Malaysia's top six media brands, alongside TV stations Astro, TV3, 8TV, newspaper The Star and global search engine Google. According to award host the Association of Accredited Advertising A...
• Winners at the Putra Brand Awards
  26 March 2010
  Adoimagazine.com The awards stands as the only authority on brand equity measurement in Malaysia stewarded by the MMVB board of governors and endorsed by the Malaysia External Trade Development Corporation (MATRADE), also Cha...
• The Star shines at Putra Brand Awards 2010
  26 March 2010
  By LEE KIAN SEONG The Star KUALA LUMPUR: The Star is a Silver award winner under the Media & Entertainment category of Putra Brand Awards 2010. It is also the only print media that won in that category. Under the Media ...
• Putra to become premier brand awards show
  04 March 2010
  By M. HAFIDZ MAHPAR, StarBiz 4As president Datuk Vincent Lee said this was because it was an award show "by the industry, for the industry." To be presented on March 24 at Mandarin Oriental Kuala Lumpur, the Putra Brand Aw...
• Unbiased brand-rating award in the works
  23 February 2010
  According to him, the Malaysian industry is well aware of how important brand building is, but not many are aware of the steps to building a brand and there is no correlation between the industry and government’s efforts. b...
• The Only Brand Award Endorsed By MATRADE And Supported By 4As, BAM, MAA & MSA
  08 February 2010
  By Adoimagazine.com To help us identify the winners, we've enlisted the best judges we could find - the Malaysian consumers. Yes, winners of the Putra Brand Awards are selected based on an independent consumer research pollin...
• Brand awards chosen by the people
  06 February 2010
  By M. HAFIDZ MAHPAR, StarBiz The Putra Brand Awards was launched last month as an extension of Malaysia’s Most Valuable Brands (MMVB), a three-year-old brand valuation and recognition exercise initiated by the Association o...
• A new benchmark in branding
  03 February 2010
  Initiated by the Association of Accredited Advertising Agents Malaysia (4As), the recognition and brand valuation exercise is an extension of MMVB and recognises brands of public-listed companies, local brands and small-medium ent...
• Astro - 4A’s Scholarship Programme Gavin Hoh Off to Berlin to Pursue an Executive MBA programme in Creative Leadership
  29 January 2010
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• 4As brainchild Putra Brand Awards Launched
  18 January 2010
  Driven by this conviction, Datuk Vincent Lee, president of the 4As, set about establishing a credible standard and level-playing field for brand valuation. The Putra Brands Awards, which was recently introduced by the 4As at the M...
• The AWARD School Application briefs across Australasia are now available online!
  15 January 2010
  For AWARD School Australia, including Sydney, Melbourne, Brisbane, Perth, Adelaide and Hobart, visit www.awardschool.com.au.For Wellington, New Zealand, visit www.awardschool.co.nz and for AWARD School Asia, including Singapore, K...
• Public Bank tops third Interbrand study of Malaysia’s Most Valuable Brands
  24 November 2009
  The valuation study was commissioned by the Association of Accredited Advertising Agents Malaysia (4As) and The Edge, and was conducted by Interbrand, who pioneered and globally dominates the established methodology of brand valua...
• Entries For Digital in Kancils 2009 Up By 100%
  30 September 2009
  There was also a noticeable increase in mid-sized agencies submitting their best works for the 10 Kancil Awards categories. “In view of the tough economic times and budget cutbacks for award show submissions, we have had a lower...
• TheStar : Largest jury at the Kancils
  10 September 2009
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• TheStar : Record 50 agencies vying for Kancil Awards
  10 September 2009
  But the number of entries is expected to drop PETALING JAYA: Twice as many agencies submitted entries for this year’s Kancil Awards compared with last year despite criticisms of its jury selection process.About 50 agencies have...
• Adoimagazine : 48 Creative Luminaries Join Forces to Create KANCILS’ Jury Ever!
  28 August 2009
  With seven international and forty-one local judges coming together for this year’s judging, this is by far the largest line-up of jurors ever assembled in the history of the Kancil Awards. This massive gathering of creative tal...