4As Charter

The 4A's is the Association of Accredited Advertising Agents  Malaysia.

It was founded in the 1960s to promote good advertising and inform the public better of the availability of goods and services and in so doing, promote the interests of ad agencies with their clients, the advertisers.

The Association deals with industry issues, and makes recommendations to its Members. It negotiates for better practices with other industries and industry bodies having a direct or indirect relationship with the advertising business. It liaises with the Government and other bodies on matters affecting the work of advertising as a whole, in representing its members' interests as responsible, professional practitioners of advertising.

The 4A's also engages the business community in regular dialogue, in its desire to demonstrate to business the relevance of advertising, and the vital role it plays as an undeniably effective vehicle of marketing communication.

The 4A's is also an educator, providing its members and the industry with a regular supply of advertising personnel through the training programmes it conducts.