This committee promotes good practice, fairness in business transactions, and also sees to publicity for the 4As and the handling of its finances.

It responds to pressing issues concerning any likely disadvantages experienced by Members, as seen in its calls to advertisers to pay a rejection fee to agencies invited to pitch for a piece of business.

The committee also issues any code on ethical behaviour whenever necessary, in calling on Members to observe fairness and decency in business practice.

The 4As also periodically appoints an independent public relations consultant to conduct press relations, build better relations with Government and the media, as well as handle publicity needs such as the Kancil Awards.

(Between May 2003 and April 2004, total value to PR generated has been calculated to be RM 1.473 million)