Handsome Win for Maxis
12 March 2011, Friday

PETALING JAYA: Maxis bagged the Putra Brand of the Year award while Munchy’s was named the Putra Most Promising Brand of the Year at the Putra Brand Awards 2011 ceremony.

Lewre walked away with the Putra Brand SME of the Year accolade. All three awards were introduced this year.

A total 22 gold, 21 silver and 25 bronze awards were conferred to both local and international brands in 20 categories during the ceremony held at the One World Hotel here yesterday.


From left to right:
What an honour: Maxis chief operating officer Jean Pascal Van Overbeke (second from left) receiving the Putra Brand of the Year award at the Putra Brand Awards 2011 at One World Hotel yesterday. Looking on are (from left) 4As president Datuk Vincent Lee, the Sultan of Selangor Sultan Sharafuddin Idris Shah, Media Prima Bhd chief operating officer Ahmad Izham Omar and Malaysia’s Most Valuable Brands chairman and Martrade chief executive officer Datuk Noharuddin Nordin.

The gala dinner also saw 12 recipients receiving Special Mention accolades. What an honour: Maxis chief operating officer Jean Pascal Van Overbeke (second from left) receiving the Putra Brand of the Year award at the Putra Brand Awards 2011 at One World Hotel yesterday. Looking on are (from left) 4As president Datuk Vincent Lee, the Sultan of Selangor Sultan Sharafuddin Idris Shah, Media Prima Bhd chief operating officer Ahmad Izham Omar and Malaysia’s Most Valuable Brands chairman and Martrade chief executive officer Datuk Noharuddin Nordin.

Lewre International Sdn Bhd executive chairman Datuk Lewre Lew said he was honoured to have his brand recognised for the award.

“This award will motivate us to work harder towards achieving more success and to serve people better,” he said.

Among the award categories are Apparel & Accessories, Automotive, Automotive – Fuel, Beverage — Alcoholic, Beverage — Non-Alco­holic, Communication De­­vices and Com­mu­nication Networks.

Among the gold winners were Nike (Apparel & Accessories), Honda (Automotive), Petronas (Automo­tive - Fuel), Maxis (Communication Net­works), Maybank (Finance), Astro (Media & Entertainment), Sime Darby (Property Development), Jusco (Re­tail) and AirAsia (Trans­portation, Travel & Tourism).

The Star won a Silver award under the Media & Entertainment category. The Putra Brand Awards is a recognition and brand valuation exercise initiated by Association of Accredited Advertising Agents Malaysia (4As) to recognise brands owned by public-listed companies, local brands and small and medium enterprises (SMEs).

It measures best brands by consumer preferences.

A total 6,000 consumers were involved in selecting the winners, making it the largest consumer research sampling of its kind in Malaysia.

The awards are endorsed by Malaysia External Trade Develop­ment Corp (Matrade), Malaysian Advertisers Association, Branding Association of Malaysia and Media Specialists Association, with The Star as a key media partner.

The Sultan of Selangor has also consented to be a permanent royal patron for the awards from this year.

Source: The Star

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