Proton
 
 

As the keyword to its branding philosophy is “people”, Proton has centred many of its branding efforts on this concept. Its latest initiative, the current Proton I.Care
is a testament of this which underscores our commitment to improve every quality aspect of our business, from sales, after-sales to products.

 

Malaysia’s national car manufacturer, Proton has brought the country forward by leaps and bounds in the automobile industry. From its first ever production, the Proton Saga, to today’s Persona, the brand has indeed grown into success.

PROTON, established in 1983, is Malaysia's largest manufacturer of automobiles. With operations in key market centers from UK and Western Europe to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences. 

The offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, as well as the world-renowned sports cars from Lotus.

PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. 

PROTON cars are now steadily on track to achieving the mission for the future, gearing up to achieve the promise of a marquee which build cars with passion and soul; cars which are a delight to drive and a pleasure to own.

 
       
     
 
HOME | ABOUT MMVB 2007 | 4AS | INTERBRAND | SPONSORS | MEDIA CENTRE | RESERVATIONS | THE RECIPIENT | MMVB BOOK | CONTACT US | SITE MAP
 
© Copyright 2007 Malaysia’s Most Valuable Brands, 07. All Rights Reserved. Credits