As Malaysia’s most prominent financial institution, Maybank strives in its brand philosophy to be part of Malaysian lives. Being the first in many endeavours, it is the largest bank in Malaysia, reaching out to all levels of society. We speak to Datuk Amirsham A Aziz, President and CEO of Maybank, to learn about the branding success behind this financial institution.

Maybank strives in its brand philosophy to be part of Malaysian lives. We are dedicated to progress, innovation and excellence. The Maybank Group has been leading the Malaysian banking industry for over four and a half decades.

Maybank was incorporated in Malaysia in 1960 and was listed on Bursa Malaysia (formerly known as Kuala Lumpur Stock Exchange) in 1962. Today it is one of the largest company by market capitalisation on the Malaysian Bourse. Maybank is ranked 153 among the world’s top 1,000 banks (Source: The Banker, July 2007).

Maybank is the largest financial services group in Malaysia. The Maybank Group offers a comprehensive range of financial services and products ranging from commercial banking, investment banking, Islamic banking, offshore banking, leasing and hire purchase, insurance, factoring, trustee services, asset management, stock broking, nominee services, discount-house business, venture capital and Internet banking.

Maybank has the largest service network in Malaysia which is complemented by branches in key international financial centres worldwide. In Malaysia alone, the Group has over 480 branches including trade finance centres, business centres and insurance offices. The Group has 22 branches in Singapore, 45 branches in Philippines, three branches in Brunei and Indonesia, two in Vietnam and Papua New Guinea, one each in Hong Kong SAR, London, New York, Bahrain, Phnom Penh, and Shanghai as well as a representative office in Beijing. It also has four offices in Pakistan and one office in Uzbekistan.