Spearheading the development of Malaysia’s mass-acceptance for mobile telecommunications devices, Maxis and the other players in its category are heavily dependent on the strength of their brands to keep sales going, and going, and going… (up).

Maxis is Malaysia's leading telecommunications company and market leader with a total combined mobile phone subscriber base of more than nine million or 39% of the market share in Malaysia, as at the time of this valuation.

Maxis recently won the Wall Street Journal award for “Malaysia’s Most Admired Company”.

Maxis started commercial operations in 1995, aspires to be a regional communications operator, and has made acquisitions in India and Indonesia.

Its financial performance in 2006 includes a 19% sales increase to over RM 7.5 billion while market capitalisation rose 40% to RM 30,514 million.