A trusted insurance brand operating in Malaysia, Indonesia and Philippines, Malaysian Assurance Alliance (MAA Assurance) remains one of Malaysia’s top-of-mind-brands when it comes to protecting your family and loved ones.
Malaysian Assurance Alliance Berhad (MAA Assurance) was incorporated in September 2, 1968 and is a subsidiary of MAA Holdings Berhad. MAA Assurance’s strength and success as a leading Malaysian-controlled company is a result of doing what it’s really good at, which is, operating a life and general insurance company, managing innovative and profitable products and actively managing investments. With a bold vision that one day, every Malaysian will be protected by an MAA Assurance insurance policy, MAA have gone about to set new standards for operating efficiency and product innovation which will deliver peace of mind for its customers. MAA core competencies are the introduction of products that help preserve, grow and protect their customer’s wealth supported with efficient, personal and reliable service.
MAA Assurance is a trusted insurance brand operating in Malaysia, Indonesia and the Philippines, and remains one of Malaysia’s top-of-mind-brands when it comes to protection and investment. The group’s principal activity, Life Insurance, has an average of 19 percent growth per year since 2002. It is one of Malaysia’s largest insurance brands, commanding a 13 percent and 5 percent share of the life insurance and general insurance markets respectively.
MAA Assurance allocates an annual budget of RM9 million for branding, advertisements and sponsorships. Its charitable involvement within Malaysia includes the establishment of 11 dialysis centres nationwide through MAA-Medicare and 8 homes for underprivileged children through The Budimas Charitable Foundation. MAA Assurance’s financial performance in 2006 included a 9% increase in Asset Growth to RM6.5 billion.