HONG LEONG BAnk
 
 

“Like all customer service organisations, the people behind Hong Leong Bank stand as the face of the organisation. “Today, customers see our network of 188 branches and 17 business centres as the main delivery channel in all markets and communities, not just for the bank but also for the products and services of the entire Hong Leong Financial Group.”

—Yvonne Chia, Group Managing Director, Hong Leong Bank

 

A public listed company on the Malaysian Stock Exchange, Hong Leong Bank has been providing financial services to Malaysians since 1905, when it was known then as Kwong Lee Mortgage and Remittance Company. Today, Hong Leong Bank is a well-recognised banking institution known and respected for its extensive banking knowledge and experience and for its entrenched customer base.

Hong Leong Bank is a member of the Hong Leong Group Malaysia (the Group). Headquartered in Malaysia, the Group has been in the financial services industry since 1968 through Hong Leong Finance Berhad and since 1982 through Dao Heng Bank Ltd in Hong Kong. Dao Heng Bank Ltd has since been sold to another banking institution.

Hong Leong Bank is a member of the Hong Leong Group’s global network, which has diversified interests worldwide in financial services, property investments and development including hotels, manufacturing and distribution to global clients, and food-related industries.

With more than 100 years of banking knowledge and experience, Hong Leong Bank has a strong market position and is a well-recognized business franchise. Hong Leong Bank, one of the leading local banks in Malaysia, has also won many recognitions and accolades over the years, including the Finance Asia 2002 Asia’s Best Companies Award, the KPMG 2003 Shareholder Value Award, the CGC Top SMI Supporter Award 2004, the Asian Banker’s Best Credit Card Product Award 2006, the 2006 JPMorgan Chase MT202 Elite Quality Recognition Award and the Top 3 Treasury ranking for market presence & position among the 9 local banks in 2007. Hong Leong Bank has the number 1 fastest growing credit cards brand in the country, is ranked fourth in Mortgages overall and is among the top 3 in Wealth Management Business (the fastest growth brand year-on-year in this segment).

Hong Leong Bank’s financial performance in 2006 included a 12% increase in sales to RM 2,338 million while market capitalization increased 42% at RM 6,192 million.

 
       
     
 
HOME | ABOUT MMVB 2007 | 4AS | INTERBRAND | SPONSORS | MEDIA CENTRE | RESERVATIONS | THE RECIPIENT | MMVB BOOK | CONTACT US | SITE MAP
 
© Copyright 2007 Malaysia’s Most Valuable Brands, 07. All Rights Reserved. Credits