A brand that calls itself “Giant” is anything but modest or coy about its ambitions; the test is in living up to such a moniker. This most ubiquitous name in the local retailing sector has fulfilled that promise and brought mammoth transformations to the Malaysian shopping experience.

In Malaysia, the name Giant has become synonymous with everyday low prices, big variety and great value.

Owned by Dairy Farm International (DFI), Giant is a 60-year old Malaysian brand built on its ability to deliver low prices everyday to consumers.

As its reputation grew, so did its business. DFI, which acquired Giant in 1999, recognised that the key to Giant’s success had been its ability to continuously offer value for money products. It retained this core principle even as it began transforming Giant into a national and international brand.

Giant has supermarkets and hypermarkets in Malaysia, Singapore, Indonesia and Vietnam. It is also the largest hypermarket and supermarket retail chain in Malaysia, holding 9% of the market share. Giant’s financial performance in 2006 includes a 10.4% increase in market capitalisation at RM 17,899 million.