Malaysia's Most Valuable Brands - Page under Construction

cimb group
“We had to be very careful in ensuring that the strong values associated with the original CIMB, BCB and SBB were maintained and preserved in the new brand. We spent months on end, studying consumer attitudes and perception before embarking and deciding on the overall new identity and values. A key strategy was to ensure no ‘good’ value was lost in the rebranding. ” — Dato’ Nazir Razak, Group Chief Executive, CIMB Group		Many organisations pay lip service to being visionary, dynamic and forward looking. For CIMB, the presence of these ingredients is the litmus test of the brand. Its steady growth and far-reaching ambitions attest to its professed brand values and define its approach in new markets. CIMB Group is Malaysia’s second largest financial services provider and one of Southeast Asia’s leading universal banking groups. It offers consumer banking, investment banking, Islamic banking, asset management and insurance products and services. Headquartered in Kuala Lumpur, its key regional offices are located in Singapore, Indonesia and Thailand. CIMB Group operates its business through three main brand entities, CIMB Bank, CIMB Investment Bank and CIMB Islamic. CIMB Group is also the majority shareholder of PT Bank Niaga in Indonesia. CIMB Group is owned by Bumiputra-Commerce Holdings Bhd, which is listed on Bursa Malaysia with a market capitalisation of over US10 billion. The Group has over 20,000 employees located in 12 countries.

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