Astro
 
 

“Our objective is to offer more for our customers,
across all main vernacular and language segments.
Hence in the last 12 months, we have launched 30 channels
in various genres to meet the diverse needs of our
customers, whether Malay, Chinese, Indian or
from the international and urban communities.”

— Rohana Rozhan, Chief Executive Officer, Astro TV

 

In just over a decade, Astro has become a leading cross-media operator with Direct-To-Home (DTH) satellite television services in Malaysia and Brunei. It also leads Malaysia’s commercial radio broadcast industry, is a major publisher of entertainment and lifestyle magazines, and is a top buyer and producer of television content within the nation.

ASTRO ALL ASIA NETWORKS plc is the region's leading cross-media operator with Direct-To-Home (DTH) satellite television services in Malaysia and Brunei. The Astro-branded TV service is also available in Indonesia under a trademark licensing arrangement.

ASTRO is also the leading commercial radio broadcaster in Malaysia, a major publisher of TV guide and lifestyle magazines and the largest buyer and producer of TV content, as well as the country’s premiere Malay film producer.

The ASTRO Entertainment Network produces over 20 television channels of original and aggregated content of various genres in multiple languages.

ASTRO’s subsidiary Celestial Pictures owns the world's largest Chinese Film library and its digitally remastered films are released internationally through theatrical, video, television and new media distribution, and the Celestial Movies channels.

The strength of these complementary brands has extended into interactive and multi-media services, including provision of content for mobile devices.

 
       
     
 
HOME | ABOUT MMVB 2007 | 4AS | INTERBRAND | SPONSORS | MEDIA CENTRE | RESERVATIONS | THE RECIPIENT | MMVB BOOK | CONTACT US | SITE MAP
 
© Copyright 2007 Malaysia’s Most Valuable Brands, 07. All Rights Reserved. Credits