With its rebranding exercise in 2005, Affin Bank has emerged as one of Malaysia’s top banking institutions. Its tagline — Banking Without Barriers — is the best description to the brand’s philosophy, which is allowing its customers to enjoy hassle-free banking services.

Affin Bank Berhad (AFFINBANK) was incorporated in 1975 under the name Perwira Habib Bank Malaysia Berhad. It started as a joint venture between several Malaysian parties including Lembaga Tabung Angkatan Tentera (LTAT), Syarikat Permodalan Kebangsaan Berhad and Habib Bank Limited of Pakistan.

In 1991, the Bank embarked on a capital restructuring resulting in the emergence of Affin Holdings Berhad as its largest shareholder in 1992. It later changed its name to Perwira Affin Bank Berhad and then AFFINBANK. In August 2000, the Bank merged with the former BSN Commercial (M) Berhad and pursuant to the amendment to the BAFIA Act 1989, in June 2005, it once again merged with the former Affin-ACF Finance Berhad. To date, it has a network of 82 branches nationwide.

AFFINBANK serves both retail and corporate customers. The business units of the Bank comprise Enterprise Banking, Consumer Banking, Treasury and Hire Purchase. Consumer Banking provides credit cards, personal loans, mortgages and deposit taking services to individuals. Meanwhile Enterprise Banking offers corporations, institutional clients and SMEs services in corporate banking, contract financing and trade finance. Enterprise Banking serves as an important feeder to the other business units by way of contacts and opportunities.

Affin Bank’s pre-tax profit increased by 18.7% to RM272.3 million in 2006 while operating income grew by 2.3% to RM862.9 million. Deposits and gross loans grew by 26% and 3.8% respectively while asset quality improved with net NPL ratio recorded at 11.72% as at 31/12/2006.