PROFILES:

Encik Zalman Aefendy Zainal Abidin
Senior Vice President of Marketing,
Celcom (Malaysia) Berhad

Encik Zalman Aefendy Zainal Abidin is the Senior Vice President of Marketing at Celcom (Malaysia) Berhad. He joined Celcom in 2004 and currently oversees all Celcom communication and branding activities including corporate, consumer and enterprise. He is also responsible for product management and product development for Xpax prepaid and Celcom postpaid.

Encik Zalman has extensive marketing and branding experience in the telecommunications industry. Prior to joining Celcom, he served 9 years with DiGi Telecommunications Sdn Bhd in various management roles. He was Head of Corporate Marketing and Corporate Branding for DiGi, where he was responsible for planning and executing various communications strategy for the corporate brand, all product and services as well as value added services.

Encik Zalman was also Head of DiGi Prepaid Brand and Product Management and was responsible for planning, implementing, monitoring and managing the brand strategies and brand activities for DiGi Prepaid.

Encik Zalman holds a Bachelor of Business Administration (Marketing) from the University of Wisconsin, Madison, USA.