To create a benchmark for Malaysian brands to compete globally.
To educate Malaysian corporates on branding.
MMVB will give them a wider appreciation of the power of branding and brand knowledge.
MMVB’s objective is to highlight best branding practices and deliver the most valuable brands as a role model for other companies.
Their aim is to move manufacturers and emerging brands from OEM to OBM in order to enable them to compete globally.
Malaysia’s Most Valuable Brands (MMVB) (www.mmvb.org.my) is a recognition and brand valuation exercise that is a major strategic initiative by the private sector and major media in support of the government. The process calculates the net present value of the earnings that the brand is expected to generate and secure in the future for its owner.
Its objectives include educating Malaysian companies on the need for substantial marketing and advertising support to build brands, as brands generate business and thus economic wealth.
LEAGUES OF TABLES
Through MMVB 2007, the 4As will honour the top 30 Malaysian brands and move Corporate Malaysia to understand the power of branding and the need to invest in their brands.
As a celebration of the most valuable brands in Malaysia, MMVB 2007 will announce a value and recognize individual brands as a business and economic asset.