4As Clarifies the MMVB Petronas Brand Valuation
Friday December 7, 2007
"The role a brand plays as a generator of demand is one of the most interesting aspects
of Interbrand's brand valuation methodology," explained Datuk Vincent Lee, President of
the Association of Accredited Advertising Agents Malaysia (4As) to the media in a
special communiqué issued from the 4As today.
"Some businesses are inherently complex due to the diversity of their operations. A good
example is Petronas, and I'd like to take this opportunity to clarify the Petronas brand
valuation in the MMVB study," he said.
As with valuations of other brands of a similar nature, the valuation of the Petronas
brand focused on branded, downstream operations where the brand influences demand
at the point of sale. The valuation was specifically carried out across two key companies,
namely Petronas Dagangan Berhad and Petronas Gas Berhad.
Jez Frampton, Global CEO of Interbrand added, "The main purpose of the MMVB study
was to raise the level of discourse on brand building as an investment strategy and as a
platform for wealth creation. In a country league table, those who make the ranking are
usually proactively managing their businesses through a brand-lens. They have
recognized that their brands should be the organizing principle given the incredible value
The methodology used to value Malaysia's Most Valuable Brands was the same as
Interbrand's other league tables. This includes the Interbrand/Business Week Best
Global Brand's table, which has been conducted since 2001. The approach taken to
value Petronas is similar to that which Interbrand employs to value BP in the global
We would like to congratulate Petronas management for their inclusion into the Top 30,
and in response to a request from them we would like to clarify the terms of reference if
it was not made sufficiently clear in the media ," concluded Datuk Lee.
Issued for and on behalf of 4As by DDB PR SDN BHD. For more information,
please contact Shehara De Silva at Tel: +603 7880 5593 or E-mail email@example.com
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RM56.5 bil in hidden assets uncovered! 4As hires world leader Interbrand to assess Malaysia’s Most Valuable Brands
Tuesday September 18, 2007
KUALA LUMPUR, Tues: Malaysia’s top Brands are worth an astounding RM56.5 billion, it was revealed today.
The figure is part of a yet to be released valuation study commissioned by the Association of Accredited Advertising Agents Malaysia (4As) and conducted by Interbrand, which pioneered and globally dominates the established methodology of brand valuation.
The study is an annual league table of Malaysian global brands, which will put Malaysia up with a few select Asian countries that recognize the value of brands as a business and economic asset President of the 4 As, Datuk Vincent Lee said... [More]
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