BRAND VALUATION

Brand valuation demonstrates to the business community that brands are very important business assets and, in many cases, the single most valuable company asset. Brand valuations make branding and marketing key business issues that have a direct impact on shareholder value.

Brand value is the financial value of a brand, calculated as net present value (or today’s value) of the earnings the brand is expected to generate in the future.

Like any other financial value, brand value is calculated at a point in time. Based on assumptions and information available, brand value is calculated according to the most widely accepted and used valuation principles. This makes brand value comparable to other calculated business asset values.

The valuations of the brands appearing in the MMVB are calculated in their current use to their current owner. Therefore, they do not necessarily represent the potential purchase, extension or licensing value of the brands.

Click here to view Interbrand's presentation (pdf)

MMVB SELECTION CRITERIA

In order to qualify as a Malaysian brand, the brand has to originate from Malaysia, or at least be owned by companies listed on the Malaysian Stock Exchange, or be owned by a listed company headquartered in Malaysia for at least 10 years.