Malaysia’s Most Valuable Brands (MMVB) is a recognition and brand valuation exercise that is a major strategic initiative by the private sector and major media in support of the Government.
The process calculates the net present value of the earnings that the brand is expected to generate and secure in the future for its owner.
Its objectives include educating Malaysian companies on the need for substantial marketing and advertising support to build brands, as brands generate business and thus economic wealth.
Opening Speech by
YAB Dato’ Sri Mohd. Najib bin Tun Abdul Razak.
(Deputy Prime Minister of Malaysia)
at the MMVB Gala Night.
Maybank tops Malaysia's most
valuable brands at RM9.6 billion
KUALA LUMPUR, Fri: Five Malaysian brands - Maybank, Public Bank, Maxis, Genting and Celcom - have each been valued at over a billion US dollars, (RM3.35 billion).... [more]
MMVB GALA PRESENTATION
Brand Valuation Results 2007 - [More]
MALAYSIA’S MOST VALUABLE BRANDS 2007
BRANDS THAT DEFINE MALAYSIA TODAY
Malaysia’s Most Valuable Brands 2007: Brands That Define Malaysia Today is a testament to the successful brand journeys undertaken by the nation’s top 30 brands. Pre-book your copy today. [Find out more]