Malaysia’s Most Valuable Brands (MMVB) is a recognition and brand valuation exercise that is a major strategic initiative by the private sector and major media in support of the Government.

The process calculates the net present value of the earnings that the brand is expected to generate and secure in the future for its owner.

Its objectives include educating Malaysian companies on the need for substantial marketing and advertising support to build brands, as brands generate business and thus economic wealth.

 

Opening Speech by
YAB Dato’ Sri Mohd. Najib bin Tun Abdul Razak
.
(Deputy Prime Minister of Malaysia)
at the MMVB Gala Night.
[Read more]

 

LATEST NEWS:
Maybank tops Malaysia's most
valuable brands at RM9.6 billion


KUALA LUMPUR, Fri:
Five Malaysian brands - Maybank, Public Bank, Maxis, Genting and Celcom - have each been valued at over a billion US dollars, (RM3.35 billion).... [more]

MMVB GALA PRESENTATION
NIGHT Gallery

[more]

 


Brand Valuation Results 2007 - [More]


MALAYSIA’S MOST VALUABLE BRANDS 2007 BRANDS THAT DEFINE MALAYSIA TODAY
Malaysia’s Most Valuable Brands 2007: Brands That Define Malaysia Today is a testament to the successful brand journeys undertaken by the nation’s top 30 brands. Pre-book your copy today. [Find out more]

 
 

Branding is an investment which will ultimately deliver financial value to shareholders. MMVB is a brand valuation and benchmarking . . .[more]

Our mission: To create a benchmark for Malaysian brands to compete globally [more]

  • MMVB is a brand valuation and benchmarking of high performing Malaysian brands by The Association of Accredited Advertising Agencies (4As)
  • Initiated and promoted by the 4A’s in collaboration with INTERBRAND who pioneered and still globally dominate the established methodology of brand valuation.
  • Through MMVB, 4As hopes to help accelerate the growth of emerging brands & raise the profile of Malaysian brands globally.
  • The valuation is based on a proven methodology by INTERBRAND.
 
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