|what is 4As|
We are the Association of Accredited Advertising Agencies of Malaysia.
Founded in the 1960's, our aim is to promote good advertising, communicate its benefits to the public, as well as protect the interests of ad agencies in relation to their clients, the advertisers.
Establishing links with various industry bodies within the business and beyond, we help negotiate for better advertising practices. We liaise with the Government and other bodies regarding these matters, and seek an optimal regulatory environment for the industry. Our Members are all, responsible, professional advertising practitioners in their own right.
We engage the business community in ongoing dialogue to communicate the vital role of advertising as an effective marketing vehicle. We also function as an educator, conducting training programmes and providing our members and the industry at large with a regular supply of qualified advertising personnel.