 Malaysia Advertising Expenditure Report
Media: FTA TV, Pay TV, Newspaper, Magazine, Radio, Cinema, Outdoor, In Store Media, Internet
Currency: RM'000
| Rank |
Top 10 Adspend by Brand
(Ranked by Oct'10) |
Nov'10
(RM'000) |
Oct'10
(RM'000) |
Sep'10 (
RM'000) |
Nov'10 vs
Oct'10 (%) |
| 1 |
CELCOM |
19,239 |
9,012 |
12,368 |
113 |
| 2 |
MAXIS |
12,915 |
8,857 |
18,159 |
46 |
| 3 |
YES |
11,739 |
- |
- |
- |
| 4 |
KEM.KESIHATAN |
10,507 |
9,748 |
5,486 |
8 |
| 5 |
CANON |
10,263 |
15,169 |
6,749 |
-32 |
| 6 |
DIGI |
9,769 |
8,137 |
5,363 |
20 |
| 7 |
COLGATE |
8,906 |
9,443 |
12,239 |
-6 |
| 8 |
NESTLE BREAKFAST CEREAL |
8,465 |
6,433 |
2,034 |
32 |
| 9 |
HSBC |
6,828 |
5,758 |
2,475 |
19 |
| 10 |
MCDONALD'S |
6,315 |
7,157 |
6,995 |
-12 |
| Notes : |
1 |
Nielsen measures advertising spending based on published rate cards. Outdoor advertising is based on actual billings by six media operators and reported at category level only. |
|
2 |
Nielsen began monitoring adspend for selected Pay TV channels in 2010 based on actual broadcast times and commercial spots for the following channels:
- Effective 1st Jan 2010 - Zee TV, Astro Ria, Astro Prima, Astro Wah Lai Toi, Astro Hua Hee Dai, AXN
- Effective 1st Apr 2010 - Star World, National Geographic, Discovery
- Effective 1st July 2010 - Diva Universal (formerly known as Hallmark TV)
- Effective 1st Nov 2010 - Asia Food Channel (AFC)
During periods where bad weather or power outage at the monitoring site occurs, there would be some ads categorized as 'Siaran Tergendala' at the product and copyline level, and valued at RM1. Programs aired during this period will be captured based on program logs supplied by the broadcaster. |
|
3 |
In-Store Media previously known as Pos AD is now inclusive of MagiqADs (as of 1st July 2010) |
|
4 |
Internet adspend is based on submissions from the following websites i.e. MSN Malaysia, Yahoo Malaysia, Forbes Malaysia, Utusan Online, Kosmo Online, Mangga Online, Saji Online, Tutor Online, Sinchew-I, Guang Ming Online, Sin Chew Online, Soccerfanz, Kooky, Mysinchew, The Star Online and Parenthots.com
Source: Nielsen Advertising Information Services (AIS) |
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