 Malaysia Advertising Expenditure Report
Media: TV, Newspaper, Magazine, Radio, Cinema, Outdoor, Point of Sale, Internet
Currency: RM'000
| Rank |
Top 10 Adspend by Brand
(Ranked by Nov'09) |
Nov'09
(RM'000) |
Oct'09
(RM'000) |
Sep'09
(RM'000) |
Nov'09 vs
Oct'09 (%) |
| 1 |
TM |
12,841 |
9,755 |
9,529 |
31.6 |
| 2 |
CELCOM |
9,459 |
10,515 |
10,813 |
-10 |
| 3 |
MAXIS |
7,655 |
12,879 |
10,456 |
-40.6 |
| 4 |
KEM.KESIHATAN |
6,091 |
7,527 |
14,675 |
-19.1 |
| 5 |
DIGI |
5,419 |
5,751 |
6,204 |
-5.8 |
| 6 |
P1 |
5,261 |
4,798 |
871 |
9.6 |
| 7 |
MCDONALD'S |
5,012 |
2,195 |
1,645 |
128.3 |
| 8 |
BRAND'S |
4,906 |
3,966 |
3,662 |
23.7 |
| 9 |
MILO |
4,298 |
3,576 |
1,335 |
20.2 |
| 10 |
DYNAMO |
4,203 |
4,363 |
1,789 |
-3.6 |
| Notes : |
1 |
Nielsen measures advertising spending based on published rate cards. Outdoor advertising is based on actual billings by five media operators. |
|
2 |
Nielsen measures advertising spending on terrestrial (free-to-air) television only. |
|
3 |
Internet adspend is based on submissions from the following websites i.e. MSN Malaysia, Yahoo Malaysia, Forbes Malaysia, Utusan Online, Kosmo Online, Mangga Online, Sinchew-I, Guang Ming Online,Sin Chew Online, Soccerfanz, Kooky, Mysinchew, The Star Online and Parenthots.com |
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Source: Nielsen Advertising Information Services (AIS) |
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