|Investment Contributes To Brand Enhancement|
|Friday, 15 June 2012 12:19|
Building greater awareness for brands is not only worthwhile but a necessary investment which contributes to their financial enhancement, says Jennifer Chan, organising chairperson of Malaysia's Most valuable Brands (MMVB) 2012.
She said brands must have a distinctive and unique personality in order for companies, products or services to have a competitive edge. Brand building is the sum of multiple components.
"Strong brands build a strong economy but ultimately the financial performance and stability of a brand is the result of marketing efforts and corporate governance," she told a press conference to highlight the bi-annual MMVB 2012 which would be held in October to honour some of Malaysia's top public-listed brands.