|2012 North American Effie Effectiveness Index Rankings Announced|
|Wednesday, 06 June 2012 13:34|
Effie Worldwide revealed the 2012 North American Effie Effectiveness Index rankings at the 44thannual Effie Awards Gala in New York City on May 23rd.
After analyzing finalist & winner data from the past year, Procter & Gamble is the most effective advertiser in North America, IBM is the most effective brand, WPP is the most effective advertising holding company and Ogilvy & Mather is the most effective advertising agency network. Ogilvy & Mather’s New York office is the most effective individual agency office, while McKinney, based in Durham, North Carolina, is the most effective independently held advertising agency.
Effie Worldwide, in partnership with Warc, launched The Effie Effectiveness Index in 2011, to recognize the architects of the most effective marketing communications ideas from around the world and to educate and promote marketing effectiveness globally.
The top three most effective advertising holding companies in North America are: WPP, Publicis Groupe and Omnicom. The top five most effective agency networks are Ogilvy & Mather, Leo Burnett Worldwide, Starcom MediaVest Group, BBDO Worldwide and Saatch & Saatchi. The top five most effective independent agencies in North America are McKinney, Wieden+Kennedy, BBH New York, Droga5 and SYPartners. Procter & Gamble remained the most effective advertiser in North America for the second year in a row.
The remaining Global & regional Effie Effectiveness Index rankings will be announced on June 18, 2012.