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Four participants of a pilot graduate fellowship initiated by three biggest associations in the marketing communications industry, have graduated and offered permanent job offers.

While the Malaysia Effie Awards 2011 was dry of gold-winning stars, this year's awards ceremony glittered with four gold winners - a sign that the local advertising and marketing industry has attained higher standards.

Twenty trophies were presented at the fifth edition of the Malaysia Effie Awards here on Thursday night from a total of 102 submissions from local advertising agencies.

The contribution of the creative sector to the country's GDP is expected to increase to 2.2 per cent or RM33 billion by 2020 from the present RM9.4 billion or 1.27 per cent, said Deputy Minister of International Trade and Industry Datuk Mukhriz Mahathir.

The list of 32 finalists vying for the prestigious Effie Awards has been announced by the Malaysian Effie Awards 2012 organising committee chairman Nicky Lim. The black-tie awards presentation will be held on Thursday at the Grand Hyatt Hotel.

The Malaysian Effie Awards 2012 Organising Committee Chairman Nicky Lim today announced the list of 32 finalists vying for the prestigious Effie Awards. The black-tie awards presentation will be held on 6 December at the newly opened Ballroom at the Grand Hyatt Hotel.

Effie Finalist announced!

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In a time when the metabolic jujitsu for advertising requires brand marketers and agencies to deliver measurable results, the Effie Awards stands out as the only recognised global industry award that rewards achievement in meeting and exceeding marketing communications objectives.