|Seven inducted into Malaysian Advertising Hall of Fame|
|Friday, 28 November 2008 00:53|
Seven individuals, including film-maker Yasmin Ahmad, Tan Sri Lim Kok Wing and the late John Machado, have been inducted into the newly inaugurated Malaysian Advertising Hall of Fame for
Seven individuals, including film-maker Yasmin Ahmad, Tan Sri Lim Kok Wing and the late John Machado, have been inducted into the newly inaugurated Malaysian Advertising Hall of Fame for their contributions to the advertising industry.
The others inducted by the Association of Accredited Advertising Agents Malaysia (4As) are Janet Yeo, the late Peter Beaumont, Kenneth Smith and the late Datuk Jaffar Mohd Ali.
Datuk Vincent Lee, president of the 4As and group executive chairman of Foetus International, said the recognition was long overdue.
“Without forerunners like Peter Beaumont and John Machado, neither I nor Tony Savarimuthu (vice president of 4As and CEO of McCann Worldgroup), would be sitting here today,” Lee said at a press conference in Petaling Jaya yesterday.
The award recipients were chosen by the 4As council based on the power and value of brands they have built, their contribution to human capital development and Malaysian society, and also their creative, commercial and economic contributions.
“While many personalities were considered, there was unanimity among the Hall of Fame Committee in the final selection,” said Savarimuthu at the event.
Yasmin, executive creative director of Leo Burnett, is also director of award-winning movies, among them Sepet. She is the only Malaysian to be inducted into the Campaign Brief Asia Hall of Fame.
Lim, president of Limkokwing University of Creative Technology, is one of the pioneers of the 6As annual awards, now known as the Kancil awards. He was the first Malaysian to be the creative director of McCann Erickson, and founder of Wings Creative Consultancy.
Yeo, director of YCCY Sdn Bhd, built Union 45 from a sign-painting company into an advertising agency, and during her time there made brand names like Yeo’s, Anlene and Gardenia into Malaysian household names. She was also formerly chairman of Publicis Communications Sdn Bhd.
Beaumont, former managing director of Leo Burnett, was a key player in the formulation of the Malaysian Code of Advertising Practice and founded the agency Peter Beaumont & Friends. He was also the man behind the “Long Cool Dane” Carlsberg campaign as well as the Dunhill “Style, Quality, Excellence” advertisements.
Smith, partner of The Kie, won the first CLIO Award ever given to a Malaysian agency for his Dunlop Tyre cinema commercial during his tenure as creative director of Ogilvy & Mather Malaysia. In 1976, he joined PTM Thompson as creative director, and then managing director where he developed campaigns such as 7-Up “Aid for the Unrefreshed” and the Toyota Celica “You only love me for my body”. He also founded the Insead campus in Singapore.
Machado co-founded JM Creative with his wife, Teo Ee Sim. He was a presenter for the RTM show, Sentimental Journey, in the 1950s and 1960s.
Jaffar, former chairman of Draft FCB, founded Syarikat Jastera Bhd and the Institute of Advertising Communication Training (IACT) in 1994. He also served as president of the 2As (now the 4As) for 15 consecutive years. Yeo, Lim and Smith also served as president of the 4As previously.
The recipients will be honoured at the 2008 Kancil Awards night to be held this Friday at Sunway Resort Hotel & Spa.