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BBDO Proximity triumphed not only as the most awarded agency in the 2008 Kancil Awards, but as winner of the 2008 Golden Kancil Award for its Anti-Drink & Drive Campaign, "Wheelchair".

Seven individuals, including film-maker Yasmin Ahmad, Tan Sri Lim Kok Wing and the late John Machado, have been inducted into the newly inaugurated Malaysian Advertising Hall of Fame for their contributions to the advertising industry.

The others inducted by the Association of Accredited Advertising Agents Malaysia (4As) are Janet Yeo, the late Peter Beaumont, Kenneth Smith and the late Datuk Jaffar Mohd Ali.

Datuk Vincent Lee, president of the 4As and group executive chairman of Foetus International, said the recognition was long overdue.

“Without forerunners like Peter Beaumont and John Machado, neither I nor Tony Savarimuthu (vice president of 4As and CEO of McCann Worldgroup), would be sitting here today,” Lee said at a press conference in Petaling Jaya yesterday.

Malaysia’s leading marketers were applauded for significant and breakthrough marketing campaigns awarded based on true performance.

At a Press conference yesterday, Ronald Ng, the executive creative director at BBDO & Proximity, said they received 1,700 entries last year but were hoping for more this time around.

“We have introduced eight new categories — film, radio, outdoor, print, digital, innovative media, Internet and interactive media, and direct marketing. These new categories would recognise the best work from each medium.

There will be a total of 21 categories,” said Ng. “Malaysia had come a long way when it comes to changes in creativity. This was because five to six years back they had accomplished a lot by winning awards such as the Cannes Grand Prix as well as the The Best of Show in recent years.”