Shine: Empowering the Next Generation of Ad People
The 14th instalment of the groundbreaking and well-regarded shine training initiated by the 4As (Association of Accredited Advertising Agents Malaysia) and developed by 95% The Advertising Academy is now open for registration.
This exceptional 3-day residential training is designed to empower, inspire and refocus your highest potential employees on creating remarkable breakthroughs in their personal lives, your organisation and the industry in general. This is achieved through a series of engaging experiential activities that combine self-reflection and examination with practical, hands-on industry-relevant exercises modeled on real-life contemporary scenarios.
Training Objectives:
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Explore participants' role in the advertising and marketing industry and how their contribution can make a difference to themselves, their careers, their organisation and the industry.
- Explore and break through limiting beliefs and mindsets that get in the way of their success.
- Liberate their creativity and reignite their passion.
- Develop 'people skills': from understanding clients and agencies, inspiring colleagues to being able to relate to the target audience.
- Practice applying the learning to the whole process of creating and marketing campaign: from strategizing to creating the work, to presenting.
- Instill mental stamina and resilience to handle the intense challenges unique to this industry.
- Develop leadership as a core quality so they can have more initiative and be more
shine itinerary:
Part 1 : Pre-Training Foundation
Date : 8th June 2012 (Friday)
Time : 8pm – 10:30pm (Registration starts from 7.30pm)
Venue : 95% The Advertising Academy, Suite 2.02, 1, Jalan Medan Setia 1, Bukit Damansara, 50490, Kuala Lumpur
An opportunity for participants to get clear about what they would like to achieve in the training, set their goals, and get to know other participants. Participants will also be shown a video of insights on how judging for awards works.
Part 2 : The 3-Day Residential Training
Date : 15th - 17th June 2012
Venue : Nilai Springs Resort Hotel, Nilai
More training details:
| Shine |
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A training initiated by 4As |
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Training designed and delivered by 95% Trainings |
| Training Price Per Person |
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RM1800 for 4As and MAA members, RM2200 for non-members. |
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Seats are limited to 35 participants only. |
| HRDF Claimable |
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We would like to advise all companies that SBL claims are the sole responsibility of the respective HRDF-registered companies. You may use the Training Content, Trainers' Profile, Training Fees and Date provided in this package for your SBL Khas or SBL Application. Please note your application must be submitted before the training commences. |
More than 450 people from Creative, Client Service, Media, Digital and Events have graduated from the Shine programme so far. The previous training was fully booked in a matter of days, with a long waiting list. So if you have talent that you think is worth investing in, do book your seats as early as possible.
We would also like to highlight that 4As member companies earn 50 Boomerang Points per Shine participant.
For more information about Shine 14,please download the PDF documents and Registration form here. Do share the wonders of Shine by forwarding this information to whomever you think will benefit from this training!
95% The Advertising Academy
Tel : 03-2095 2995(Cheryl)
Fax : 03-2095 3995
Email :
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