A Prestigious People's Choice Award
The Putra Brand Awards, which is in its third year, is an award like no other in Malaysia. The winners are determined by an online poll of 6,000 consumers nationwide - the largest consumer research sampling of its kind in the country - and it is endorsed by the Government and supported by industry players ranging from ad agencies to media specialists.
The Association of Accredited Advertising Agents Malaysia introduced the Putra Brand Awards in 2010 as an extension of Malaysia's Most Valuable Brands (MMVB) programme.
While MMVB determines the best brands by financial valuation, the Putra Brand Awards winners are selected based on consumer preferences.
And the winners are...
| Brand of the Year: |
Astro |
| Most Promising Brand of the year (Gold): |
OldTown White Coffee |
| SME Brand of the Year: |
SenQ |
| |
| CATEGORY |
GOLD |
SILVER |
BRONZE |
MOST PROMISING |
Apperel and Accessories
|
Nike |
Adidas |
- |
Bonia, Vincci |
Automotive
|
Toyota |
Honda, Perodua |
- |
- |
Automotive - Fuel
|
Petronas, Shell |
- |
- |
- |
Beverage - Alcoholic
|
Carlsberg, Heineken, Tiger |
Anchor |
Guinness |
- |
Beverage - NonAlcoholic
|
Milo |
Nescafe |
- |
- |
Communication Devised
|
Apply, Samsung |
Nokia |
- |
- |
Coomunication Networks
|
Maxis |
DiGi, TM |
Celcom |
- |
Education & Learning
|
Taylor's University |
HELP University |
SEGi University College |
- |
Finance
|
Maybank |
CIMB Bank, HSBC, Public Bank |
- |
- |
| Foodstuff
|
Gardenia |
Mamee, Munchy's, Nestle Breakfast Cereal, Wall's |
- |
- |
Health
|
Brand's, Eu Yan Sang |
Osim, Panadol |
- |
Ogawa |
| Household & Home improvement |
Dynamo, Top |
Febreze, Nippon Paint |
Breeze, ICI |
- |
| IT and Office & Business Equipment |
HP, Canon, Dell |
- |
- |
- |
Media & Entertainment
|
Astro |
Golden Screen Cinemas, The Star |
My FM, TV3 |
- |
Personal, Household & Outdoor Appliance
|
Sony, Panasonic |
- |
Canon |
Pensonic |
Personal Care
|
Colgate |
Darlie, Dove, L'Oreal Paris, Pantene |
Sunsilk |
- |
Property Development
|
Sime Darby Property, SP Setia |
Mah Sing Group |
- |
- |
Retail
|
AEON (Jusco), Giant |
Tesco Hypermarket |
- |
- |
Retail - Fast Food
|
McDonald's |
KFC, OldTown White Coffee |
Pizza Hut |
OldTown White Coffee |
| Transportation, Travel & Tourism
|
AirAsia, Malaysia Airlines |
- |
PLUS |
Firefly Airlines |
| |
|
