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Protect Your Creative Idea
Monday, 21 November 2011 00:00
Owning Your Ideas & IP Rights in the Advertising Industry

What Is It?
A one-day seminar on Intellectual Property catered towards enlightening agencies on their rights in order
to better protect their creative ideas, solutions and innovations. Conducted by leading Intellectual Property
rights advocate Samuel Seow, this seminar will help agency leaders discover the answers to burning questions such as:

  • How can agencies protect and profit from their ideas?
  • Should agencies register their product designs?
  • What can and can't be trademarked?
  • What IP protection strategies work best for different setups?
  • How do agencies protect their IP rights in the digital sphere?




Find out about all these and more at this empowering seminar brought to you by the 4As in partnership with IP Academy Singapore.

Who Should Attend?
Senior management personnel of agencies

When Is It Happening?
Wednesday, 30th November 2011

Where Will It Be Held?
Banquet Hall, Kuala Lumpur Golf & Country Club (KLGCC)

SPEAKER PROFILE
Samuel Seow (LLB Hons)
Advocate & Solicitor, Singapore
Managing Director, Samuel Seow Law Corporation
Registered Patent Agent, Singapore
Registered Foreign Lawyer, Hong Kong SAR
Foreign Legal Counsel, Seow & Associates

Listed as a Leading Individual in the legal industry by the Asia Pacific Legal 500 and honoured with the prestigious Spirit of Enterprise (2010) award in recognition of his entrepreneurial achievements, Samuel Seow is, among other things, the charismatic Managing Director of Samuel Seow Law Corporation and the Foreign Legal Advisor to Seow & Associates.

Specialising in intellectual property law and general commercial and corporate law, Samuel is particularly experienced in the application of these laws to the entertainment, arts and media industries, in which circles he has built a formidable reputation.

His success in countless high profile cases, in addition to his many speaking and lecture engagements, contributions to legal digests and authorship / co-authorship of various law-related volumes, has led him to become a much sought-after speaker authority on intellectual property laws.

 
Programme Outline:
Time: Topic:
9.00am - 10.20am
I. Introduction to Intellectual Property Rights
A. Copyright
 
  1. Rights, "wrongs" and everything in between.
  2. Ownership - mine, yours, ours, theirs? The benefits and pitfalls of outsourcing.
  3. Clearance of rights.
  4. New media content
  5. Original works vs. Modifications
   
10.20am - 10.40am Tea Break
   
10.40am - 11.40am
B. Law of confidence
 
  1. How to protect and profit from your ideas
   
C. Registered designs - product design protection
   
11.40am - 12.10pm
D. Trade marks
 
  1. Clients' trade marks
  2. Character merchandising
   
12.10pm - 12.30pm
II. IP protection strategies - making it all work for you!
   
12.30pm - 1.30pm Lunch Break
   
1.30pm - 3.00pm
III. Rights clearances for Commercials
 
  1. Performer's Consent
  2. Music clearances
  3. Use of 3rd party materials
  4. Releases
   
3.00pm - 3.20pm Tea Break
   
3.20pm - 4.30pm
IV. Financing models
 
  1. Negotiating contracts with clients
  2. Securing contracts
  3. Negotiating ownership of Intellectual Property Rights - Assignment vs. Licence
  4. Payment structures and royalties
  5. Advertising on the Internet and keyword advertising
   
4.30pm - 5.00pm Question & Answer Session
   
*The above programme outline serves as a guide and is subject to changes based on the requirements, level of understanding and questions posed by the audience.
 
Download application form here