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Wednesday, 05 October 2011 00:00 |
Learn from the best in the business, be inspired by leading professionals and take control of your career with the Brand Magic programme. Michael Conrad will show you how it's done, this legendary advertising veteran started off from humble beginnings as a copywriter at Young & Rubicam Frankfurt, eventually working his way up to become a Creative Director at Ogilvy & Mather Frankfurt in 1970. He then started with some partners in 1972 TBWA Frankfurt.
He is well known as the man who brought German engineering to global quality management in advertising, helping Leo Burnett Worldwide Inc. become "Global Agency Network" of the Year in 2000 (AdAge) and "Most Awarded Agency Network" in 2001 (Gunn Report). Under his creative leadership, 27 Leo Burnett agencies were named "Agency of the Year" in their countries, some of them more than once. He currently runs the Berlin School of Creative Leadership and now he is willing to share some of his extensive knowledge with you. So don't miss this once in a lifetime opportunity to gain an in-depth understanding of brand marketing, advertising and media.
PANELISTS
Zayn Khan
Group CEO, Thinkscape Group
Paul Loosley
Award-winning film and stage director
Axis Films
David Mitchell
Chief Operating Officer
Naga DDB Malaysia
John Chacko
Director of Group Marketing & Branding
Proton Holdings Bhd
Sajith Sivanandan
Country Head, Google Malaysia
Eric Chong
Founder of ERICAN Language Centre and Vice President of the Branding Association of Malaysia
PROGRAMME
| 2.00pm - |
Introduction by 4As President, Mr Tony Savarimuthu |
| 2.15pm - |
Michael Conrad, President of Berlin School of Creative Leadership will give a talk on strategy, quality and leadership. This session is focused on leading creativity, evaluating the quality of work, setting standards for excellence, inspiring people as human beings and psychographic targeting and summing up with a perspective on weaving the fabric for big ideas. |
| 3.30pm - |
Panel Discussion |
| 4.30pm - |
Q&A and Summary |
| 4.50pm - |
A tribute to Yasmin Ahmad's Fund for Children, there will be a speech by the President of Mercy Malaysia, Datuk Dr Ahmad Faizal Perdaus. |
| 5.00pm - |
Tea and Networking |
Download application form here
Hurry, download the form, fill it up and fax it to 03 7660 8532
For enquiries, call 03 7660 8535 (Jessy Wong) or email
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