AAAA Malaysia

Outdoor Cannes Lion

6 July 2011, Wednesday

Agency: Ogilvy Malaysia
Client: Lego
Brand: Lego
Title: Caterpillar, Monster & Whale
Award: Silver Lion Campaign

Agency: McCann Erickson
Client: New Straits Times Press
Brand: New Straits Times
Title: Riots, Smuggling & Exploitation
Award: Bronze Lion Campaign

Agency: Y&R Malaysia
Client: Penguin Books Malaysia
Brand: Penguin Audiobooks
Title: The Pied Piper of Hamelin, The Jungle Book & The Wizard of Oz
Award: Bronze Lion Campaign

WINNING ENTRIES

CATERPILLAR	LEGO	OGILVY MALAYSIA Kuala Lumpur	Silver Lion Campaign
MONSTER	LEGO	OGILVY MALAYSIA Kuala Lumpur	Silver Lion Campaign
WHALE	LEGO	OGILVY MALAYSIA Kuala Lumpur	Silver Lion Campaign

TRAFFIC BLUES

GLAXOSMITHKLINE

PANADOL EXTRA

OGILVY MALAYSIA Kuala Lumpur

MALAYSIA

OGILVY MALAYSIA Kuala Lumpur

Bronze Lion

RIOT	NEW STRAITS TIMES PRESS	NEWSPAPER	McCANN ERICKSON MALAYSIA Petaling Jaya	Bronze Lion Campaign
SMUGGLING	NEW STRAITS TIMES PRESS	NEWSPAPER	McCANN ERICKSON MALAYSIA Petaling Jaya	Bronze Lion Campaign
EXPLOITATION	NEW STRAITS TIMES PRESS	NEWSPAPER	McCANN ERICKSON MALAYSIA Petaling Jaya	Bronze Lion Campaign
THE PIED PIPER OF HAMELIN	PENGUIN BOOKS MALAYSIA	PENGUIN AUDIOBOOKS	Y&R MALAYSIA Kuala Lumpur	Bronze Lion Campaign
THE JUNGLE BOOK	PENGUIN BOOKS MALAYSIA	PENGUIN AUDIOBOOKS	Y&R MALAYSIA Kuala Lumpur	Bronze Lion Campaign
THE WIZARD OF OZ	PENGUIN BOOKS MALAYSIA	PENGUIN AUDIOBOOKS	Y&R MALAYSIA Kuala Lumpur	Bronze Lion Campaign

PRESS CANNES LION

JET FIGHTER	MATTEL	PICTIONARY	OGILVY MALAYSIA Kuala Lumpur	MALAYSIA	Gold Lion Campaign
WRESTLER	MATTEL	PICTIONARY	OGILVY MALAYSIA Kuala Lumpur	MALAYSIA	Gold Lion Campaign
T-REX	MATTEL	PICTIONARY	OGILVY MALAYSIA Kuala Lumpur	MALAYSIA	Gold Lion Campaign

RADIO CANNES LION

REWIND

FLY FM

ANTI-SPEEDING AWARENESS

BATES 141 MALAYSIA Kuala Lumpur

REAL TIME STUDIOS Petaling Jaya

Bronze Lion

Entries - Malaysia

	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
PRESS	59	13	0	1	0	0	1
PR	4	0	0	0	0	0	0
DIRECT	14	0	0	0	0	0	0
PROMO & ACTIVATION	7	0	0	0	0	0	0
RADIO	5	1	0	0	0	1	1
OUTDOOR	101	16	0	0	1	3	4
MEDIA	18	0	0	0	0	0	0
CYBER	7	0	0	0	0	0	0
DESIGN	36	4	0	0	0	0	0
	251	34	0	1	1	4	6

	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	1,156	95	1	5	11	15	32
CHINA	470	44	1	5	1	10	17
KOREA	181	10	1	4	0	0	5
JAPAN	780	47	0	9	6	11	26
THAILAND	450	41	0	4	4	7	15
INDIA	1,160	71	0	3	10	10	23
SINGAPORE	427	55	0	2	5	10	17
HONG KONG	299	29	0	1	3	5	9
MALAYSIA	281	34	0	1	1	4	6
INDONESIA	172	22	0	0	3	0	3
NEW ZEALAND	286	34	0	0	1	4	5
THE PHILIPPINES	205	14	0	0	2	2	4
VIETNAM	50	10	0	0	0	1	1
CHINESE TAIPEI	74	2	0	0	0	0	0
PAKISTAN	7	0	0	0	0	0	0
SRI LANKA	23	0	0	0	0	0	0
Total	6,021	508	3	34	47	79	163

Press	Entries
Press	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	174	11	0	0	1	0	1
CHINA	74	3	1	1	1	0	3
CHINESE TAIPEI	9	0	0	0	0	0	0
HONG KONG	69	9	0	1	1	1	3
INDIA	267	19	0	0	2	2	4
INDONESIA	60	7	0	0	0	0	0
JAPAN	31	0	0	0	0	0	0
KOREA	40	0	0	0	0	0	0
MALAYSIA	59	13	0	1	0	0	1
NEW ZEALAND	33	4	0	0	0	0	0
SINGAPORE	111	13	0	0	0	3	3
SRI LANKA	3	0	0	0	0	0	0
THAILAND	146	21	0	1	1	1	3
THE PHILIPPINES	33	2	0	0	0	0	0
VIETNAM	14	0	0	0	0	0	0
Total	1123	102	1	4	6	7	18

PR	Entries
PR	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	38	5	1	1	1	0	3
CHINA	23	6	0	0	0	0	0
CHINESE TAIPEI	5	0	0	0	0	0	0
HONG KONG	3	1	0	0	0	1	1
INDIA	14	3	0	0	3	0	3
INDONESIA	1	0	0	0	0	0	0
JAPAN	50	5	0	0	1	1	2
KOREA	9	1	0	0	0	0	0
MALAYSIA	4	0	0	0	0	0	0
NEW ZEALAND	13	2	0	0	0	0	0
SINGAPORE	3	1	0	0	0	0	0
SRI LANKA	1	0	0	0	0	0	0
THAILAND	6	0	0	0	0	0	0
THE PHILIPPINES	5	0	0	0	0	0	0
Total	175	24	1	1	5	2	39

Direct	Entries
Direct	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	131	14	0	0	0	2	2
CHINA	43	5	0	0	0	0	0
CHINESE TAIPEI	2	0	0	0	0	0	0
HONG KONG	35	3	0	0	0	0	0
INDIA	91	6	0	0	0	0	0
INDONESIA	5	1	0	0	0	0	0
JAPAN	74	1	0	0	0	0	0
KOREA	5	2	0	2	0	0	2
MALAYSIA	14	0	0	0	0	0	0
NEW ZEALAND	31	8	0	0	0	1	1
PAKISTAN	3	0	0	0	0	0	0
SINGAPORE	41	2	0	0	0	1	1
THAILAND	16	0	0	0	0	0	0
THE PHILIPPINES	15	0	0	0	0	0	0
VIETNAM	2	0	0	0	0	0	0
Total	508	42	0	2	0	4	6

Promo	Entries
Promo	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	102	14	0	0	1	2	3
CHINA	52	5	0	0	0	1	1
CHINESE TAIPEI	7	0	0	0	0	0	0
HONG KONG	31	1	0	0	0	0	0
INDIA	89	7	0	0	0	2	2
INDONESIA	6	0	0	0	0	0	0
JAPAN	116	4	0	0	0	1	1
KOREA	16	0	0	0	0	0	0
MALAYSIA	7	0	0	0	0	0	0
NEW ZEALAND	32	5	0	0	0	1	1
PAKISTAN	2	0	0	0	0	0	0
SINGAPORE	34	6	0	1	1	0	2
SRI LANKA	4	0	0	0	0	0	0
THAILAND	27	2	0	0	0	2	2
THE PHILIPPINES	11	2	0	0	0	0	0
Total	536	46	0	1	2	9	12

Radio	Entries
Radio	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	72	11	0	1	3	1	5
CHINA	2	0	0	0	0	0	0
HONG KONG	1	0	0	0	0	0	0
INDIA	78	3	0	0	0	1	1
INDONESIA	23	0	0	0	0	0	0
JAPAN	19	0	0	0	0	0	0
KOREA	5	0	0	0	0	0	0
MALAYSIA	5	1	0	0	0	1	1
NEW ZEALAND	13	0	0	0	0	0	0
SINGAPORE	28	11	0	1	1	2	4
THAILAND	12	3	0	1	1	1	3
THE PHILIPPINES	20	0	0	0	0	0	0
Total	278	29	1	3	5	6	14

Outdoor	Entries
Outdoor	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	125	4	0	0	1	0	1
CHINA	113	9	0	2	0	2	4
CHINESE TAIPEI	7	1	0	0	0	0	0
HONG KONG	44	13	0	0	1	3	4
INDIA	252	11	0	0	1	2	3
INDONESIA	47	10	0	0	2	0	2
JAPAN	69	6	0	2	0	1	3
KOREA	32	3	0	1	0	0	1
MALAYSIA	101	16	0	0	1	3	4
NEW ZEALAND	39	6	0	0	0	1	1
SINGAPORE	103	17	0	0	2	2	4
SRI LANKA	7	0	0	0	0	0	0
THAILAND	123	10	0	1	2	1	4
THE PHILIPPINES	55	6	0	0	2	1	3
VIETNAM	22	10	0	0	0	1	1
Total	1139	122	0	6	12	17	35

Media	Entries
Media	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	127	11	0	0	3	1	4
CHINA	58	11	0	0	0	4	4
CHINESE TAIPEI	3	0	0	0	0	0	0
HONG KONG	45	1	0	0	1	0	1
INDIA	103	7	0	1	1	0	2
INDONESIA	10	1	0	0	0	0	0
JAPAN	76	4	0	1	2	0	3
KOREA	18	4	1	1	0	0	2
MALAYSIA	18	0	0	0	0	0	0
NEW ZEALAND	49	5	0	0	0	0	0
PAKISTAN	1	0	0	0	0	0	0
SINGAPORE	41	1	0	0	1	0	1
THAILAND	23	0	0	0	0	0	0
THE PHILIPPINES	27	1	0	0	0	1	1
VIETNAM	3	0	0	0	0	0	0
Total	602	46	1	3	8	6	18

Cyber	Entries
Cyber	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	122	3	0	0	0	1	1
CHINA	41	0	0	0	0	0	0
CHINESE TAIPEI	13	0	0	0	0	0	0
HONG KONG	23	0	0	0	0	0	0
INDIA	33	0	0	0	0	0	0
INDONESIA	6	0	0	0	0	0	0
JAPAN	122	15	0	2	1	6	9
KOREA	21	0	0	0	0	0	0
MALAYSIA	7	0	0	0	0	0	0
NEW ZEALAND	36	0	0	0	0	0	0
SINGAPORE	28	1	0	0	0	0	0
SRI LANKA	1	0	0	0	0	0	0
THAILAND	14	1	0	0	0	1	1
THE PHILIPPINES	14	1	0	0	0	0	0
Total	481	21	0	2	1	8	11

Design	Entries
Design	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	52	4	0	1	1	2	4
CHINA	40	5	0	2	0	3	5
CHINESE TAIPEI	5	0	0	0	0	0	0
HONG KONG	31	1	0	0	0	0	0
INDIA	139	12	0	1	3	1	5
INDONESIA	3	0	0	0	0	0	0
JAPAN	84	7	0	3	1	0	4
KOREA	16	0	0	0	0	0	0
MALAYSIA	36	4	0	0	0	0	0
NEW ZEALAND	20	0	0	0	0	0	0
SINGAPORE	17	2	0	0	0	1	1
SRI LANKA	1	0	0	0	0	0	0
THAILAND	24	1	0	1	0	0	1
THE PHILIPPINES	16	2	0	0	0	0	0
VIETNAM	6	0	0	0	0	0	0
Total	490	38	0	8	5	7	86

Film	Entries
Film	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	123	15	0	2	0	4	6
CHINA	21	0	0	0	0	0	0
CHINESE TAIPEI	21	1	0	0	0	0	0
HONG KONG	13	0	0	0	0	0	0
INDIA	61	2	0	0	0	2	2
INDONESIA	8	3	0	0	1	0	1
JAPAN	122	4	0	0	1	2	3
KOREA	16	0	0	0	0	0	0
MALAYSIA	9	0	0	0	0	0	0
NEW ZEALAND	20	4	0	0	1	1	2
PAKISTAN	1	0	0	0	0	0	0
SINGAPORE	15	1	0	0	0	1	1
SRI LANKA	2	0	0	0	0	0	0
THAILAND	52	3	0	0	0	1	1
THE PHILIPPINES	9	0	0	0	0	0	0
VIETNAM	3	0	0	0	0	0	0
Total	496	33	0	2	3	11	496

Film Craft	Entries
Film Craft	Entries	Shortlist	Grand Prix	Gold	Silver	Bronze	Total Awards
AUSTRALIA	90	3	0	0	0	2	2
CHINA	3	0	0	0	0	0	0
CHINESE TAIPEI	2	0	0	0	0	0	0
HONG KONG	4	0	0	0	0	0	0
INDIA	33	1	0	1	0	0	1
INDONESIA	3	0	0	0	0	0	0
JAPAN	17	1	0	1	0	0	1
KOREA	3	0	0	0	0	0	0
MALAYSIA	21	0	0	0	0	0	0
NEW ZEALAND	24	3	0	0	0	0	0
SINGAPORE	6	0	0	0	0	0	0
SRI LANKA	4	0	0	0	0	0	0
THAILAND	7	0	0	0	0	0	0
Total	217	8	0	2	0	2	217

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