Are you ready to introduce your mind to the next level of critical strategic planning? Make the right move and improve your management skills with the 4As StrateGYM Workshop, which features an intensive process of constructive idea generation challenges for Brand and Account Managers from all walks of life. This 2 day course will empower your current mindset with a strong foundation in strategic thinking disciplines and realign your trail of thought to better understand the modern mechanics of today's advertising industry.
As a crucial intermediary between the Advertiser and an Agency's Internal Creative Department, Account Managers will learn valuable ideals and techniques in initiating accurate client briefs, while developing the habit of optimum performance in achieving objectives. So don't hesitate to move your piece and accomplish a checkmate at the 4As StrateGYM Workshop.
The four training modules within this workshop are designed to empower Brand Executives and Brand Managers with strong foundational strategic thinking disciplines. A carefully designed "Tool Kit" is also shared so that they may organize their notes in a way that will serve them well into the future. The modules will immerse the participants in:
The entire strategic planning process, which will include:
The consumer's journey
- Various effective idea generation exercises
Participants will also become well versed with the various components of the 'Planning Toolkit' and how to use it to their advantage.
|15 July 2011 DAY 1 : ||9.30am – 5.00pm|
|Venue :|| PJ Hilton|
|Module 1 : ||Consumer Insights|
- Professional detectives
|Module 2 :||Consumer Journey|
- The series of 'moments of truth' that a consumer experiences in order to buy a product to make a marketplace decision.
Module 3: ||Planning Tool Kit
- Our goal is to gather information about consumers so effective and efficient decisions can be made. While quantitative surveys and qualitative research are both valuable, there are many other tools available to help us:-
- Competitive matrix
- Functional benefits
- Needs state
- Intensity grids
- Benefits matrix
- Channel planning
|16 July 2011 DAY 2 :||9.30am – 5.00pm|
|Venue : ||PJ Hilton|
|Module 4 : ||Creative Brief to Ideas|
- Using Creative brief to generate ideas
- Idea Generation techniques
For more information about StrateGYM Workshop,please download the PDF documents and Registration form here.