About Putra Brand Awards
Brand building as a basis for nation building, self reliance and international competitiveness are all themes that resonate with the Prime Minister’s vision of 1 Malaysia. The growth of our country’s wealth is inextricably linked to the growth of its successful brands.
As such, the Association of Accredited Advertising Agents Malaysia (4As) has introduced the Putra Brand Awards to recognize brand building as an integral business investment.
Organized in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards is a recognition and brand valuation exercise to not only recognize public-listed companies but also local brands and SMEs that are near and dear to the hearts of Malaysians. While MMVB measures best brands by financial valuation, the Putra Brand Awards measures brands by consumer preference.
The Putra Brand Awards is the only brand awards in the country endorsed by MATRADE and supported by the Branding Association of Malaysia (BAM), the Malaysian Advertisers Association (MAA), and the Media Specialists Association (MSA).
Utilizing a robust consumer research methodology developed by partner Pulse Group, 6,000 consumers will determine Malaysia’s favourite brands within 18 categories, with each category being awarded a Gold, Silver and/or Bronze for the most preferred brands. Hence, the judges of the Putra Brand Awards are the Malaysian consumers!
“In order for Malaysian brands and SMEs to stay ahead of the competition, we must continuously benchmark ourselves against the best, and participating in the Putra Brand Awards is an excellent platform to do so. I truly believe that through the Putra Brand Awards, winning companies will become role models for others to emulate.”
- YBhg Dato’ Noharuddin Nordin, CEO of MATRADE and Chairman of the Board of Governors for Malaysia’s Most Valuable Brands -
“The Putra Brand Awards marks a new chapter of development and progress of Malaysian brands and SMEs. With partners such as the 4As, MATRADE, MAA and MSA, we are confident that the Putra Brand Awards will strengthen the brand culture in Malaysia, particularly among the SMEs.”
- YBhg Dato’ Lewre Lew, President of the Branding Association of Malaysia -