what is 4As

Association Of Accredited Advertising Agents of Malaysia.
The 4As is the Association Of Accredited Advertising Agents of Malaysia. It was founded in the 1960’s to promote good advertising and inform the public better on the availability of goods and services and in doing so, promote the interest of ad agencies with their clients, the advertisers. The Association deals with industry issues and makes recommendations to its members. It negotiates for better practices with the other industries and industry bodies having direct or indirect relationship with the advertising business.

benefits of being a 4As member
  • The 4As is a professionally constituted body, with accepted standards of ethics
  • Its members are financially accountable and established in business
  • Membership reflects respectability through election by peers
  • 4As agencies are seen as competent
  • They employ professionally trained people

industry news

Kancil Awards 2013 Results 09 November 2013, 09.27
This year at the Kancil Awards 2013, TBWA Kuala Lumpur took the lead...  ...
Kancil Awards 2013 Gala Night 23 October 2013, 12.14
Book your table now for the Kancil Awards 2013 ...
Kancil Forum 2013 10 October 2013, 09.44
"Advertising Is Dead, Long Live Creativity" ...
Advanced Leadership Program 04 October 2013, 15.15
Designed in collaboration with Astro and 4As Malaysia, this special Berlin School advanced leadership program uses a dynamic mix of lectures, case ...
The campaigns that win gold 21 September 2013, 15.24
TWO campaigns that achieved a strong online response emerged as the gold winners at the 6th Malaysia Effie Awards on Thursday from a total of 85 submissions. ...
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