Association Of Accredited Advertising Agents of Malaysia.
The 4As is the Association Of Accredited Advertising Agents of Malaysia. It was founded in the 1960’s to promote good advertising and inform the public better on the availability of goods and services and in doing so, promote the interest of ad agencies with their clients, the advertisers. The Association deals with industry issues and makes recommendations to its members. It negotiates for better practices with the other industries and industry bodies having direct or indirect relationship with the advertising business.

• The 4As is a professionally constituted body, with accepted standards of ethics
• Its members are financially accountable and established in business
• Membership reflects respectability through election by peers
• 4As agencies are seen as competent
• They employ professionally trained people