what is 4As

Association of Accredited Advertising Agents of Malaysia (4As Malaysia).
The 4As is the Association Of Accredited Advertising Agents of Malaysia. It was founded in the 1960’s to promote good advertising and inform the public better on the availability of goods and services and in doing so, promote the interest of ad agencies with their clients, the advertisers.

The Association deals with industry issues and makes recommendations to its members. 4As Malaysia negotiates for better practices with the other industries and industry bodies having direct or indirect relationship with the advertising business.

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benefits of being a 4As member
  • The 4As is a professionally constituted body, with accepted standards of ethics
  • Its members are financially accountable and established in business
  • Membership reflects respectability through election by peers
  • 4As agencies are seen as competent
  • They employ professionally trained people
  • They move brands for clients big and small
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industry news

Last night the former President of the Association of Accredited Advertising Agents of Malaysia (4As), Dato Tony Lee, passed away peacefully. He served ...
DENTSU Aegis Network chief operating officer Nicky Lim, who is running for president at the upcoming 4As biennial general meeting (BGM), wants to make ...
The 4As or the Association of Accredited Advertising Agents of Malaysia is holding its Biennual General Meeting soon and a new wave is sweeping the industry ...
Newspaper publishers have to evolve in order to keep up with market trends and audience interest. ...
Adex contracts 5% in Jan to RM1bil 02 March 2015, 00.00
Cautious sentiment among advertisers saw advertising expenditure (adex) contracts 5.4% year-on-year in January to RM1.05bil from RM1.11bil in the previous ...
The CSI approach to advertising 28 February 2015, 13.44
DATUK Johnny Mun, a fan of the crime drama series CSI, may not be Gil Grissom, but he also sees his job as a profiler. A brand profiler, that is. ...
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